5 eCommerce Blog Ideas To Enhance Your Content Marketing Strategy

An eCommerce blog should be engaging and provide topical information. In order to start a conversation, provide practical information that is relevant to customers both current and future.
eCommerce marketing strategies have a symbiotic relationship with blogging. As your blog subscriptions grow, you should offer more content and readers will come back as they continue to see you engage with them to produce authoritative content.

1. New Product & Sales Announcements

It’s important for you to take time to write a quality blog about what your new product or service offers. This will help the audience understand why it’s worth their investment.
By speaking in terms that your audience can relate to, you’ll make your content more relevant to real life and they will be able to make connections between your brand and their lives.
Your blog is the perfect place to provide information on upcoming releases and let potential consumers know the benefits of testing a product before its release.
Include a preview of your upcoming sales on the blog, and only make the content available to your subscribers. You’ll know who is going to buy the items thanks to their increased interactions, which will give you a sense of what kinds of items they might like in the future.

2. Contests

Your blog is a great platform to launch a contest. Share one of your products, and allow readers one entry per day throughout the contest.

By requiring users to sign up with their email to enter into the contest, you’ll receive quality contact information. Just remember to provide these participants a way to opt out of future contact. To keep customers returning to your blog, give them a reason to keep checking it. For example, you can provide clues within the blog as a means of winning the contest. Additionally, setting up a contest with another company’s product is a good idea if you’re trying to reach a broader audience. Be aware, though, that some common items are associated with spammers, so choose your product (as well as your contest) wisely.

3. Product Reviews, Demos, and Comparisons

Be open in how you use your product. Discuss not just the typical benefits to be found with your product, but also potential uses for your product. By being candid, you will establish a more robust relationship with your customers and increase sales. Your customer wants you to consider both the upside and downside of your product.

Review your products with an open and honest approach. Articles written with both positive and negative points will be respected more by your customers and ultimately lead to higher sales. Readers want you to interact with them honestly instead of as a salesperson.

4. Customer Testimonials & Questions

If you have a frequently asked questions, compile it in an article (or series of articles) in your blog. If you don’t have a FAQ page, then this will become your first blog post.Show your customer your insights for universal topics like how shopping online has specific benefits at holiday time.Get creative with blog posts highlighting great customer testimonials. A powerful approach is to turn a customer’s product review into a blog post. Empower your customer to become part of the community by including them in the conversation.

5. Share Your Experiences

Share your corporate values, ideals or culture. Put some light on more people-oriented content so your readers understand the people behind the computer screens. Show how your company puts those values and ideals into practices through the work that you do.Create a blog post that shows your celebrations. Let readers see photos of your recent store events, company picnic or holiday party. This can be a great way to humanize your content and store it.