Voice Search And Its Impact On Digital Marketing

“Hey Siri set an alarm for 6:00 am”

Now that we can do everything with a command of our voice we can say that technology has made a huge impact on us. Who thought there could be a day when we could switch the lights on and off by giving a voice command? But here we are.

Technology has taken over a major control on humans. Can you think about your life without using gadgets? Gone are the days when we used to wake up to birds chirping in the morning. Now everything can be controlled by our voice. From setting alarms to searching something on the internet,

Technology has become an essential part of our personal as well as our professional lives and the way it’s evolving we can’t wait to see how the tables will turn out to be in the future.

What is a voice search?

Voice search is a technology in which you can use your speech instead of typing to search for anything or perform a task in your gadget. Voice recognition search has been dominating the search landscape ever since it came into existence. It has made things quick and convenient; with voice search now you can simply ask a question to your device and instead of opening a search tab it will read you out the best answer.

Voice recognition feature can be used for the following:

To make a query on any search engine
For making calls
Playing songs or videos
To shop online
Launch an application

It can even be used to perform your daily tasks like to set an alarm, to make an event on the calendar, to make a calculation without even opening a calculator or to even make you laugh by telling a joke.

People can use voice search on their phone, and more than 420 million voice assistants have been sold. Earlier it started with Siri, now there are a variety of voice-activated technologies available in the market like Cortana, amazon’s Alexa, google assistant. The stats show that in 2020 – 50% of searches will be done using voice search in which 55% will be from teens and 44% from adults. To add, a great majority of consumers are also seen shopping online using voice searches.

Voice Search Statistics (Image Source: sayonetech)

Impact of voice search in the market

The rapid rise in the adoption range of voice assistants has made a significant impact on SEO and search trends. As a result, most of the devices are now optimized with voice search. So, it is very essential for businesses to update their interfaces, websites and platforms to keep up with the latest digital marketing trends. Here’s how voice search can be beneficial for your business: