BASANTI KE KAPDE 2.0

The brand that embarked on a journey of women clothing in 1989, with commencing trading Varanasi textiles is women wear oriented, ever since its inception and is Called ” Basanti ke kapde” The brand had their first store opened in Gurugram, with Italian Lavazza coffee served complimentary. The brand has 4 stores in Delhi Ncr. Basanti Ke kapde focuses on Women apparels, attire, ensembles encompassing plethora of outfits, from custom made, bespoke sarees, suits, to amazing kurtas, Anarkalis, Maxis, tunics, and what not. Since, this brand is solely for women, it strives hard to provide women will all possible outfits and ensembles. Hence why, this brand is a one stop shop for women. The “unstitched” segment, gives leverage to women, to have their self-designed sartorial clothes.
Another great section of this brand “Celebration wear” helps women pick and choose the finest curated selection of clothes designed as per different occasions. This makes customer choose their clothes as per their “Mood” and the event.A Single spot that pulls up so many options for women, and a coffee that add to the verve and zest of shopping is indubitably noteworthy, and worth visiting.

Digital impression is the agency that takes pleasure in being the only one that got to do the redesign and development of their website.

Website Redesign-The font of website is changed. Blog section is redesigned, the header and footer are redesigned. The logo of the website was used to be in the centre. After redesign, it was shifted to the left. Navigation menu is shifted to the centre. Earlier, Blog section was not on the homepage, and now, it is on the homepage. Store location section is created, that helps Customer, look for nearby stores.
Website Development– The website is developed on shopify. The website is integrated with some fine features that facilitate the user experience. The sizes of the clothes that go out of stock automatically vanish under the product name, and once the product comes in stock, the size appears. Different categories (Kurtas, Sarees, Tunics, etc.) have a link at the bottom of the respective brands. This helps the customer, surfing that page to go to the actual brands page, and gives the customer much more options to buy from. The product page shows the discounted price, and it keeps changing as per the discounts available. Bulk inquiries option is also integrated.