CORD STUDIO 2.0

CORD STUDIO 2.0

Fashion & Lifestyle

Cord Studio has been at the forefront of the fashion industry, driven by a profound desire to design everyday statement pieces that seamlessly blend classic elegance, timelessness, and practicality without compromising on comfort. With such a distinctive mission, the brand required an online presence that mirrored its essence and reflected its unique creations.

Digital Impressions, an award-winning marketing and digital agency based in Delhi NCR, takes pride in its ability to craft compelling and impactful digital experiences for businesses across diverse industries. One such remarkable achievement was the creation of a stunning website for Cord Studio (https://www.cordstudio.in/), an eminent homegrown Indian label founded in 2015 by the visionary duo of Neha Singh and Pranav Guglani.

Digital Impressions embarked on the task with enthusiasm, recognizing the opportunity to create a virtual platform that would truly resonate with Cord Studio’s discerning audience. The team delved deep into the brand’s values, aesthetics, and identity, aiming to create an intuitive, visually captivating, and user-friendly website.

Upon the website’s launch, the impact was evident. Digital Impressions had succeeded in elevating Cord Studio’s online presence to new heights. The website not only reflected the brand’s vision but also offered a seamless digital experience to customers, resulting in increased user engagement and conversion rates.

THE BRIEF | THE SOLUTION

Shopify

Yes, we created all of the content for the website, including the text, images, and videos.

Yes, we designed the website from scratch, based on the client's requirements.

Yes, we tested the website for all three platforms, ensuring that it was responsive and easy to use on all devices.

Digital Impressions performs a variety of performance marketing activities for Cordstudio.in, including:

Website maintenance: Digital Impressions maintains the Cordstudio.in website, ensuring that it is up-to-date and running smoothly. This includes tasks such as updating the content, fixing any bugs, and optimizing the website for search engines.

Strategy and planning: Digital Impressions develops a monthly strategy and plan for Cordstudio.in's performance marketing campaigns. This includes identifying the target audience, setting KPIs, and developing a budget.

Ad creation: Digital Impressions creates ads for Cordstudio.in, both on and offline. This includes designing the ads, writing the copy, and ensuring that they are aligned with the brand's messaging.

Email marketing: Digital Impressions sends out regular email newsletters to Cordstudio.in's subscribers. These newsletters include product updates, special offers, and other relevant content.

Social media marketing: Digital Impressions manages Cordstudio.in's social media accounts, including Facebook, Twitter, and Instagram. This includes posting content, running ads, and engaging with followers.

SEO: Digital Impressions optimizes Cordstudio.in's website for search engines. This means making sure that the website is easy to find and that it ranks high in search results.

WhatsApp marketing: Digital Impressions sends out WhatsApp broadcasts to Cordstudio.in's customers. These broadcasts include product updates, special offers, and other relevant content.

Google Ads: Digital Impressions runs Google Ads campaigns for Cordstudio.in. These campaigns appear at the top of search results when people search for keywords related to Cordstudio.in's products or services.

Vira and Marketing DI targeting ads: Digital Impressions runs Vira and Marketing DI targeting ads for Cordstudio.in. These ads are targeted to people who are likely to be interested in Cordstudio.in's products or services.

The benefits of these performance marketing activities for Cordstudio.in include:

Increased brand awareness: Performance marketing can help to increase brand awareness by exposing Cordstudio.in's products and services to a wider audience.

Lead generation: Performance marketing can help to generate leads by driving traffic to Cordstudio.in's website and converting visitors into leads.

Sales: Performance marketing can help to increase sales by driving traffic to Cordstudio.in's website and converting visitors into customers.

Improved website traffic: By optimizing the website for search engines and running targeted ads, Digital Impressions can help to increase website traffic.

Increased customer engagement: By sending out regular email newsletters and WhatsApp broadcasts, Digital Impressions can help to increase customer engagement and encourage repeat business.