Dascoli 2.0

D’Ascoli, the brand stemming all the way from USA, the founder Peter D’Ascoli got the expertise in Textile Design at the fashion Institute of Technology, Manhattan. With the inception of opening a Talianna studio in Delhi, D’ Ascoli came into existence as a physical store.
Besides producing contemporary fashion and home products, custom fabric for interior design, the brand majorly deals internationally in Women’s wear comprising of various segment of ensembles like Dress, kaftan, Skirt, top, Scarves. The brand is not only famous in India, but it has been touching masses overseas too, especially USA, UK, and Europe. The website has an option to choose international currency from GBP, Euro, and USD. Thus, facilitating the payment gateways for the international customers.
One of their top collections is Uzbek Dress. This dress is the tradition of Ikat weaving in central Asia, having an Uzbekistan provenance. Ikat weaving is a process in which yarns are tie-died before weaving, resulting in a distinctive flame-stitch effect at the edges of the motifs. This makes the dress unique, and hence the brand speaks for itself

Digital Impressions was given a chance to give new theme, redesign, and develop the website for this brand.
Website Redesign– The layout, look and feel is changed by DI. Earlier, the banner didn’t have the navigation menu, and no contact information was clear on the homepage footer. No testimonials, “about us” were there. Digital Impressions made the footer more catchy, an “about us” section and testimonials were incorporated. Earlier, the full page banner was static, and the user had to scroll all the way down to see the products. Now, the banner is changed to loader, and it persists only till the time website loads, and then lands the user on the homage.
Website development– The website for this exquisite brand was made on Magento 2. Hence, the website gives an impeccable user experience. The “upsell and cross- sell” feature that Magento provides , enhance the user shopping experience and leads to customer persuasion for buying products on sale.