IDUS

Making homes and offices more luxurious for 4 decades, IDUS Furniture has made themselves a name to be reckoned with when it comes to luxury Italian furniture. With designs ranging from elegant to eclectic, every design on offer has its own personality.

For the brand, we had to make a website that not only helps visitors see the pedigree of IDUS but also imbibe it with heightened SEO capabilities.

Website design – The designs are presented in a grid matrix, and the product pages have full-width banners to show the whole look of the product, not just in isolation but also in home/ office settings. The sticky header is always on top of the page, opening the plethora of brands that IDUS is associated with.

Website development – For faster page loading, the website has AMP technology. Developed on Magento, there is a well-defined structure on the page with the three headings being a home page, product page and blog. A live chat and blog are also available on the website for further information.

SEO/ SEM – More traffic helps in more conversions. That is why the website, as well as the brand marketing strategy, has been heavily focused on getting more traffic to the page with SEO and SEM. The website is also optimised for the same, and our content strategists have created engaging content to keep the website fresh and more appealing for visitors.