Needledust

No matter, how good a dress is, no matter how beautifully you don it; the dress is incomplete without complementing footwear. You just can’t look your best without proper footwear.

And when it comes to girls, indubitably the bar is raised, and being so fastidious, they require something that is impeccably gratifying, and which makes them dress to the nines. In order to help feminism here, the brand “Needle dust” comes in play. Needle dust offers a curated selection of Juttis made out of leather, thus exuding class and sturdiness at the same time. This brand is in tandem with ethnic as well modern artistry. The thing that makes this brand standout is the vibrant colours of the juttis, and handcraftsmanship. Hand Crafted by some of India’s finest artisans, NEEDLEDUST brings to you a line of handcrafted fine leather Juttis that speak the charm of a true old school artisan with the design sensibilities of a modern, luxury shoe brand.

In a span of 6 years, Needle dust being an indigenous brand, has made foray into the international market too. It has created a huge buzz in Bollywood league, worn by most sought after fashion names and celebrities like Sonam Kapoor, Deepika Padukone, Priyanka Chopra, Alia Bhatt, Kangana Ranaut, Shradhha Kapoor, Sonakshi Sinha, Kriti Sanon, Aishwarya Rai Bachan, Katrina Kaif. Recently, Needledust has also forayed into MULES, alternative footwear that has the same unparalleled quality and craftsmanship of Needledust Juttis. 100% handcrafted.

Having a sumptuous physical store in Saket already, they sought to have an online presence as to expand their horizon. Hence, they envisaged a website, and Digital Impression helped them turn their dream into reality. From designing of the website; giving a remarkable UI, to a development for smooth sailing UX, and maintaining the website, Digital Impressions took complete care of the website. To highlight the elegance of the brand, the website opens to a parallax design with a mesmerizing banner. A different celebrity section has been added to showcase the pedigree of this brand, and instill trust in people that the brand is reliable and authentic.

As the primary objective of the website was to help people shop products, the development was done on  Magento.  With a one-step checkout page, we lived by the words ‘Simplicity is the ultimate sophistication’ and helped visitors shop easily and quickly. But as we know, Magento is intricate to handle, and susceptible to bugs attack, moreover the brand needed more sales, the site was shifted from Magento to Shopify, providing remarkable UX.

As we all know, it’s hard to retain than to attain, in order to keep the website in proper shape, maintenance plays an important role. Digital impressions rendered maintenance to the website that included changing of banners at times, uploading new product and warding off bugs, keeping the glitches at bay.

No website specially e commerce can survive let alone thrive without digital marketing. It has become an axiom that digital marketing is indispensable when it comes to generating sales via website. After a deep analysis of the stats pertaining to this brand, and brainstorming with the digital marketing team, Performance marketing was deemed as the best suited model for the website. The marketing encompassed SEO, Paid marketing (SMM+SEM),  Email marketing, and E commerce management.