Pernia Qureshi one of India’s leading style icons and fashion entrepreneurs. A stylist with Harper’s Bazaar, Elle & Conde Nast in New York & New Delhi. Pernia has also ventured into designing costumes for Bollywood, namely the film ‘Aisha’. She created and launched Pernia’s Pop-up Shop in 2012, India’s first true fashion e-commerce website that showcases over 500 designers and delivers worldwide.

Pernia has penned down what she’s best at in her first fashion style guide ‘Be Stylish with Pernia Qureshi’. Published by Random House India, the book gives guidance on how to understand and hone one’s personal style. A formally trained Kuchipudi dancer, under Raja-Radha Reddy, Pernia embodied her talent into the courtesan she played in Muzaffar Ali’s film ‘Jaanisaar’. The movie was released in August 2015. Pernia epitomizes the young, modern Indian woman, as she effortlessly transitions amongst her various roles-always with grace, passion, and style.

PROJECT FAQ

Questions about Pernia Qureshi

Who developed the Pernia Qureshi portfolio website featured here?

This Digital Impressions case study covers the website design and development work we delivered for Pernia Qureshi’s personal portfolio. The site brought her work as a fashion entrepreneur, stylist, author, costume designer and performer into one digital destination. Learn more about Digital Impressions.

What kind of website did Digital Impressions create for Pernia Qureshi?

We created a personal portfolio website rather than an eCommerce marketplace. Its purpose was to present Pernia Qureshi’s professional story and the different creative disciplines represented in her work.

Which technology is recorded for the Pernia Qureshi website?

The project page records HTML as the implementation technology for the version shown in this case study. That is a historical project detail and does not claim that the current website still uses the same stack.

What services are recorded for the Pernia Qureshi project?

The recorded scope includes website design and development together with hosting. Our current digital services are planned around the business, content and customer journey rather than a fixed technology list.

Is this the same project as Pernia’s Pop-Up Shop?

No. This page covers Pernia Qureshi’s personal portfolio website. The fashion marketplace is documented separately in our Pernia’s Pop-Up Shop case study.

Did Digital Impressions also work on Pernia’s Pop-Up Shop?

Yes. Our separate Pernia’s Pop-Up Shop case study documents the eCommerce marketplace project. Keeping the two pages distinct makes it clear which work belonged to the personal portfolio and which belonged to the online fashion business.

Where can I see more Digital Impressions website projects?

Browse the Digital Impressions portfolio or explore our personal-portfolio work for more website, eCommerce, branding and marketing projects.

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