SAND by Shirin

The brand name stands for “such a nice day” and this is attributed to the kind of clothes/outfits that it includes. Their clothes, designs, and colors are so cozy, snug, and subtle that make you feel upbeat and confident and brighten your day in an instant. The company’s classy design speaks to its high level of comfort, upheld by the beautiful fabrics it uses.

The brand targets feminism and sorority, thus specializing in one realm and giving women top-notch, out-of-the-world artisanal clothing artifacts. The purpose of this clothing is to empower women with their body shapes and make them feel confident. The fine artistry of this brand provides comfort in any condition. From scorching hot to chili weather they will just make you feel so so breezy yet warm at the same time.

One of the unique thing that will just make it stands out most is the quality of the fabric they use.

SAND clothing is made from “Aloe Vera, Eucalyptus, Rose, Soybean Protein and Banana.” Summer lines feature fabrics to keep you cool, while the winter season offers pashmina fabric and cashmere for warmth. This also helps women to look snug and stylish at the same time. 

The website should primarily have themes that are relevant to the kind of fashion they sell. After a long brainstorming with the project managers, and marketing team the platform for the website; Shopify was unanimously selected. The look and feel, the subdued layout,  the models, and the clothing did go well with the name of the brand. The monochromatic kind of color complemented but didn’t overpower the images, just as the vibes and message of the clothes matched their true nature. The functionality and development were impeccably done to allow a smooth UX for the users. The tabs, buttons, and links on the website were checked twice so errors or disruptions in service wouldn’t constrain users.