The brand that is a one stop shop for women is indigenous and has a pretty classy name “ScrollNShops” as it insinuates us to scroll and shop, cajoling us to buy stuff.

The brand has a vast variety of jackets, jumpsuits, bottoms, Lehenga set, sarees; thus showcasing a concoction of trendy as well ethnic garbs. Believe it or not, jewellery add a feather in the cap, step you up a notch as it complements your outfit. Since, not everyone today loves gold; people are more after aesthetics today. ScrollNshops offers a decent selection in the realm of fashion jewellery.

People have an unquenchable lust for fashion and dressing up, they just want to dole up perfectly and dress to the nines. They love to accessories for quotidian routine. “Accessories “of this brand has got this covered for you. It just appends your beauty, and you can cherry pick from the wide variety as per your desire.

Such a great brand needed online presence to spread the word, and get more and more people acquainted with it. Hence, they embarked with making of the website to showcase what they have got. To accomplish this, Digital Impressions was contacted, and we gave this website mesmerize top notch UI. UI and UX go hand in hand; a website with a faulty functionality keeps the footfall at bay. So, in order to have good sales conversions, DI took care of the UX to give people a remarkable user experience.

Since the website is on Magneto, it required an external hosting. After a long brainstorming with the marketing, technical team and the designated project manager, it was decided that the hosting would be on AWS (Amazon web service), as it helps you to scale the bandwidth on the hosting in accordance to the Concurrent users. We all know, retain is much harder than attain. Making a website is a conscientious and laborious feat, but you know what is even more daunting? Maintaining the website and keeping the condition of the website up to standards it was on its inception. The agency Digital Impressions did the website maintenance for the website that subsumed technical maintenance, to ward off the bugs and keep the website smooth. On the top of that, product upload was done to add new products on the website, down the line. Changing of banners as per the season, festivals holidays attract customers, and ultimately the sales are ramped up. These services all in all helped the website to be in shape.

SCROLLnSHOPS Preview

PROJECT FAQ

Questions about SCROLLnSHOPS

Who developed the SCROLLnSHOPS eCommerce website featured here?

We designed and developed the SCROLLnSHOPS eCommerce experience shown in this case study. The work focused on giving the fashion marketplace a strong online presence and a smoother path from product discovery to purchase. Learn more about Digital Impressions.

Which eCommerce platform was used for SCROLLnSHOPS?

The recorded implementation used Magento 2 together with HTML, CSS and JavaScript. This is the technology used for the version documented here and may not describe the site’s current stack.

Which hosting server was used for the SCROLLnSHOPS website?

We hosted the recorded Magento website on Amazon Web Services. The project team selected AWS so hosting capacity could be scaled in line with concurrent-user demand.

What was the website design objective?

The objective was to give a broad fashion and accessories catalogue a polished visual identity while keeping the interface usable. We treated UI and UX as connected parts of the buying experience.

How did the project support the product catalogue after launch?

Our ongoing work included product uploads and changes to banners for seasons, festivals and other retail moments, helping the storefront remain current as the catalogue evolved.

Did Digital Impressions maintain the SCROLLnSHOPS website?

Yes. We provided technical website maintenance intended to address bugs and keep the eCommerce experience operating smoothly after launch.

Does Digital Impressions still build Magento and eCommerce websites?

Yes. Our eCommerce website development work is planned around platform, catalogue, integrations, operations and the customer journey rather than a one-size-fits-all build.

Where can brands explore Digital Impressions’ current eCommerce capabilities?

The eCommerce marketing agency page explains how we connect the store with acquisition, conversion and retention. More examples are available in the portfolio.

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