Shroff Eye Centre

Shroff Eye Center is a pioneer in the field of professional eye care in the Northern India. The center is a specialty eye care embodied with a state of art infrastructure and equipment. The center is committed to providing patients with the best possible eye care while maintaining the highest levels of honesty and integrity.

Deliverables
Shroff eye center being a pioneer in specialty eye care intended to expand the online presence and thereby increase the traffic on the web and scale up the footfall in the center. Digital Impressions developed and Digitally Marketed a systematically categorized, easy to navigate and user friendly website to scale up the traffic and the foot fall at their hospital centers.

Services

1. Web Development
Platform –
Our team of experts have developed a noteworthy design on the WordPress platform for the leading eye hospital in the country.

Website Structure
The structure of the website is such that it is impeccable and easy to navigate for the visitors. A brief about each structure is described below,

Home Page
The homepage opens with a banner slider, developed by our team showcasing the usage of latest technology, location of their latest hospital and the team of doctors and staff. The page is designed to summarize snippets of the hospital, locations, specialties dealt, news and testimonials.
The navigation bar is categorized systematically along with a drop down menu giving more information on the chosen category. The website enables maneuvering through the site at ease.  Each category page offers information on the hospital.

About Page –
The page begins with a fluidic animation of the hospital timeline and upon clicking each icon a brief on the milestones achieved is presented. The hospital culture, and technology is represented in a picture gallery, indicating the employee engagement, field activities , camps conducted,  equipment used etc.

Specialty Services Page –
page introduces a brief on the ailment enlisted in the drop down menu. An appointment can be fixed with the doctor of choice placed in the grid matrix . The appointment section links to a page with the details of the doctor’s profile and a tabulation of appointment timings. The detailing of the page is impeccable enabling the visitor to book appointments at ease.

Our Doctors Page –
Credibility of a health center lies in the panel of doctors associated. The detailing of the page is such that the visitor gets a good understanding of the doctors associated with their field of specialization. Animated effects are used to give a snippet of the doctor’s profile and schedule. The page is provided with filters to view different doctors and the locations they cater to.

A dedicated page for News, Community Services and Education is designed entailing chronological news events. An education page information on continual medical education, latest in the ophthalmology trends, snippets about training, conferences, presentations and publication. Lastly a page presenting charitable activities undertaken by the hospital and the contact details of the Shroff charity eye hospital.

Testimonial – The popularity and the perception of the hospital is presented with brief reviews from patients across the country and pictures of famous personalities who visited the hospital in the past. 

2.Maintenance
Creating a website is not a stand alone process. At Digital Impressions, we believe not just a good design elevates the brand and allures visitors, but assuring the website is fresh and dynamic is pivotal too.
The content management system is modified to avoid data leak, make it secure and user friendly. The website is periodically updated with banners, newsletters, doctor’s profiles, appointment changes and latest offers to convenience the visitors.

3. Branding & Marketing Strategies

SEO (Search Engine Optimization) – An optimized website elevate the sales and revenue of any website. We created a SEO compatible website for Shroff which exponentially increased their site visits. Our content strategists have curated engaging and valuable content and attracted gamut of leads for the brand and exponentially increased the footfall in the hospital.

SMM (Social Media Marketing) – Our expert strategists are creating multiple advertisement on the Facebook platform. The Facebook posts are promoted to increase the audience base and maximize the leads, & engagement of the audience.

SEM (Search Engine Marketing) – As per the trending keywords, the campaigns were created to maximize lead generation and sales.

SMO ( Social Media Optimization) – Social media is an essential platform to boost the brand’s visibility, reputation, scale up leads and generate sales. We targeted multiple social media platforms to increase the outreach such as Facebook, Instagram, twitter and Pinterest. We have created engaging creatives, banners and informative short videos to scale up the online reputation of the brand. Links have been posted along the creatives for an easy access to the visitors.