Makeup is Art, Beauty is Spirit

Swiss Beauty as the name itself depicts, all about the beauty and thus make it one of the leading brands of Cosmetics and Skin care. The inspiration is very much relatable to the admiring scenic beauty of Switzerland. The wide range of beauty products are a mark of celebration of beauty in every woman.

As a brand it is a one stop solution for all beauty and skincare products. It offers a wide range of cosmetics of high quality for face, lips and eye to elevate your beauty to Swiss standards. True to their name, they comply with high standards of products to help you maintain your skin. Every Skin Tone deserves the best to highlight the unique features thus, Swiss Beauty believes in diverse color palettes of Foundations, Lip shades and many more. Every ingredient is curated all together to compliment your beauty and give that luxurious texture.

Digital Impressions helped the brand to fulfill their Target by curating an E-commerce Website and designing it from scratch on Shopify. To highlight the mesmerizing collection of products, the Website theme was selected accordingly. Website development was targeted to maintain the brand image regarding the quality and build the trust of people. Not only that, some bespoke features were added like A+ content; that not just articulated the details of the product well, but also mentioned the manual to use it, before and after effects. This amazing feature helped customers simulate the experience of having used the product, ultimately drawing traffic on the website and enhancing customer engagement. Another amazing feature is to have the option of “Add to cart”, ultimately leading the customer to buy the product without having to open the detail page. On top of that, upselling by having an option of freebies after a certain amount of products in the cart is again a USP of the brand.

An effective marketing can lead an ecommerce brand to reach a wider audience and gain more traffic. Thus, Digital Impression looked after the performance marketing for the brand, encompassing SEO, Paid marketing(SMM+SEM), and Website Maintenance, ultimately helping the brand get sales.

From Website development to Website design and Performance marketing, everything has been taken care of by Digital Impressions.

SWISS BEAUTY Marketing Preview

PROJECT FAQ

Questions about SWISS BEAUTY

Who developed the Swiss Beauty eCommerce website featured in this case study?

We designed and developed this version of the Swiss Beauty eCommerce website from scratch. Our job was to present the cosmetics and skincare catalogue through a shopping experience that felt consistent with the quality and visual identity of the brand. Learn more about Digital Impressions.

Which eCommerce platform was used for the Swiss Beauty project?

We built this version of the Swiss Beauty store on Shopify, using Shopify Payments, HTML and CSS as part of the implementation.

What did Digital Impressions deliver for Swiss Beauty?

Our mandate joined website design and development with performance marketing, SEO, paid social, search marketing and ongoing website maintenance. We treated the shopping experience and customer acquisition as one assignment rather than two disconnected pieces of work.

What was the A+ content feature created for Swiss Beauty?

We used A+ content to give shoppers richer product information, including how to use an item and relevant before-and-after context. The aim was to make the product experience easier to understand before purchase.

How did the Swiss Beauty website shorten the path to purchase?

Customers could add products to the cart without first opening every product-detail page. That quicker interaction was intended to make catalogue browsing and buying more fluid.

How was upselling incorporated into the Swiss Beauty store?

The project included a freebie mechanic tied to the value or quantity in the cart. It gave the brand a practical way to encourage a larger basket while making the incentive clear to the shopper.

How did marketing support the Swiss Beauty eCommerce work?

Alongside the store build, we worked on SEO, paid social, paid search and website maintenance to support traffic and sales after launch. Today, this connected work sits within our performance marketing practice.

Does Digital Impressions build and market Shopify stores for beauty and lifestyle brands?

Yes. Digital Impressions combines Shopify design and development with the wider eCommerce marketing capabilities needed to acquire customers, improve conversion and support retention.

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