VegNonVeg is a one of a kind full fledged sneaker outlet based in Delhi. They provide customers with the unique opportunity to shop multiple brands under one roof. VegNonVeg carries a heavily curated selection of all kinds of sneakers ranging from classic and heritage models to their modern tech-infused counterparts, and limited edition or hard to find collaborations across brands.

Deliverables –
Being a pioneer in the sneaker business in India VegNonVeg aspired to expand their horizon and launch an online website and enable their brand to reach a wider audience. Digital Impressions developed a sleek, simple yet a suave website design, to best represent the brand. Our team also hosted the website and is providing a continual maintenance service.

Technology Platform –
Developed in Magento, the website is accessible around mobile and desktop, it is Secure and Scalable in accordance to the project needs; thereby creating a impeccable user interface.

Website Development –
The temperament of the website design developed by our team signifies the casual , whimsical look of the product, the brand deals with. The homepage is developed to showcase the sneakers without any bling or extras. There is an animation effect developed to better view the product and details such as price and type of the product.

“If you can’t explain it simply, you don’t understand it well enough.”- Albert Einstein

The navigation bar is simple with limited categories making the website easy to use and maneuver around & shop. For convenience a Filter with exhaustive drop-downs of categories such as “size”, “brand”, “color” and “gender” are developed to facilitate a clutter free shopping experience for the visitor. The product detail page is fairly simple with the add to bag option and size filters. The checkout process is crystal clear and is a one step process. Facebook login is integrated on the website for creating visitor profile. The blog is visually appealing with large product images and less text, creating a merry for the readers. The website also has a detailed Legal, Return/Exchange and Shipping Information pages developed in particular.

Veg Nonveg Marketing Preview

PROJECT FAQ

Questions about Veg Nonveg

Who developed the VegNonVeg eCommerce website featured in this case study?

We designed and developed this version of the VegNonVeg website, with hosting and ongoing maintenance included in our scope. Learn more about Digital Impressions.

Which platform was used for the VegNonVeg website?

We built the website on Magento for mobile and desktop, with enhanced eCommerce analytics and Vend included in the implementation.

What was the business objective behind the VegNonVeg website?

Our brief was to extend VegNonVeg’s pioneering Delhi sneaker-store concept online and reach a wider audience without losing the focused, curated character of the physical retail experience.

How did the homepage present the sneaker catalogue?

The design kept the homepage sleek and uncluttered, using product-focused imagery and animation to reveal details such as the sneaker type and price without unnecessary visual noise.

How could shoppers filter products on the VegNonVeg website?

The catalogue could be filtered by size, brand, colour and gender. The navigation deliberately used a limited number of categories to keep product discovery straightforward.

What did the product and checkout journey include?

Product pages used clear imagery, size selection and an add-to-bag action. Checkout was designed as a single-step process, and Facebook login was integrated for account creation.

Did the website include customer-policy and editorial content?

Yes. We added detailed legal, returns and exchange, and shipping-information pages, together with a visually led blog using large product images and concise copy.

Does Digital Impressions develop eCommerce experiences for fashion and lifestyle retailers?

Yes. Digital Impressions’ eCommerce website development and eCommerce marketing services are designed around catalogue, customer journey, operations and commercial growth requirements.

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