Frazer and Haws, the brand that has a deep rooted British Heritage behind its genesis, goes way back in the time, when Silver came into the optimal use to ornate, embellish and make the décor and accessories from scratch. The brand that extensively deals with outstanding silver products encompassing a huge variety of things from glassware, Dinner set to keychain, Mirror, statute. This Brand bolsters accessories, décor, crockery, cutlery and what not.
The brand that guarantees 92.5 % sterling silver as the raw material for its marvelous artefacts is the real deal, as despite having a plethora of items, the raw material remains “Silver”. This could be the reason that they ace when it comes to silver artefacts. On the top of that, “bespoke” category gives an opportunity to have exemplary custom made artefacts like crafted gold and silver trophies.
One of the finest and most popular items they have is Ganesh statues, sculpture. The product exudes precision, design, and an immense toil of the people who worked laboriously to execute this captivating feat of engineering.

Digital impression takes huge pride in revealing that the website design and development is done by us.

Website design– The catchy banner at the homepage with an fusion of black and white color to it exudes the synergy of retro and trendy outlook at the same time. The tag line “Art meets Tradition” seems very stark, yet delineates the gist of the brand to the fullest.
Website development– Being such a great website with zillions of products on it, Magento platform was used to provide the customer the user experience that stands at par with the type of high end artefacts the website showcases. On the top of that, to make this website compatible with all the possible devices prevalent , Magneto platform was used to make it mobile friendly and give the best experience of all time.

Frazer and Haws 2.0 Marketing Preview

PROJECT FAQ

Questions about Frazer and Haws 2.0

Who designed and developed the Frazer and Haws website shown in this case study?

We completed the website design and development for the Frazer and Haws 2.0 project shown here. Learn more about Digital Impressions.

Which platform was used for the Frazer and Haws eCommerce website?

We used Magento for this build, supported by PHP, HTML and CSS. It gave us the structure needed for a large catalogue and a mobile-friendly customer experience.

Why did the project require a substantial eCommerce catalogue?

Frazer and Haws offered a wide range of silver products across accessories, décor, crockery, cutlery, glassware and gifting. The website therefore needed to present many different product types without losing the premium character of the brand.

How did the website express the Frazer and Haws visual identity?

The homepage used a black-and-white visual direction to balance heritage with a contemporary feel. The “Art meets Tradition” message distilled that combination into a clear brand statement.

What material standard is highlighted in the Frazer and Haws case study?

The product range presented through the website used 92.5% sterling silver. Making that material standard clear helped establish the quality context for shoppers exploring the collection online.

Did the website include bespoke Frazer and Haws products?

Yes. We created a bespoke category for custom-made pieces, including crafted gold and silver trophies, alongside the wider product range.

Does Digital Impressions still offer eCommerce website design and development?

Yes. Digital Impressions’ current eCommerce website development work covers platform planning, UX, catalogue architecture, integrations and conversion-focused delivery. The wider eCommerce marketing service connects the store with growth activity.

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