-
E-COMFashion & LifestyleHOUSE OF KARIVISIT THIS PROJECT -
E-COMHOUSE OF KARIBACK TO PROJECTVIEW WEBSITE
Chikankari is a style of embroidery that originated in Lucknow, India, and has been passed down through generations of women artisans. House of Kari recognizes the beauty and value of this craft and has made it their mission to preserve it while also bringing it to a wider audience. The brand’s entire manufacturing process, from procuring the material to the hand embroidery, is done locally by women artisans, ensuring that the craft remains in the hands of those who have been practicing it for centuries.
Digital Impressions understood the brand’s values and created a website that truly captures the essence of House of Kari. The website features stunning visuals that showcase the intricate chikankari embroidery, as well as the materials and techniques used to create each piece. The website is user-friendly and easy to navigate, making it easy for visitors to explore the brand’s offerings and learn about its mission.
Digital Impressions has done an excellent job of creating a website that truly reflects the values and mission of House of Kari. The website is a testament to the power of digital marketing and its ability to connect consumers with brands that align with their values. House of Kari is an inspiring example of how a homegrown brand can honor tradition while also embracing innovation and technology, and Digital Impressions has helped to bring that vision to life.
PROJECT FAQ
Digital Impressions created the House of Kari website and delivered the performance-marketing scope recorded on this project page.
The project narrative centres on chikankari embroidery from Lucknow and the brand’s aim to preserve and present the craft to a wider audience.
The page says the manufacturing process—from material procurement to hand embroidery—was carried out locally by women artisans connected to the craft.
The visual direction used product imagery to show chikankari detail alongside the materials and techniques involved in making each piece.
The case study describes a user-friendly, easy-to-navigate website designed to let visitors explore products and understand the brand’s mission.
Yes. Performance marketing appears in the project service taxonomy alongside web design and web development.
Performance marketing connected the website’s chikankari, artisan and local-production story with relevant fashion audiences and commercial discovery.
Browse our fashion and lifestyle projects, see all case studies, or explore eCommerce development and performance marketing.
Excellence
in Digital Marketing
Women CPO
of the year 2023
Transformational
Leaders to Watch
Most Trusted
Companies