For decades, the attire that had been around, never died down, and even today it is around. The type of garb is none other than “Sarees”. It’s hard to be rational on this topic. But, women have a predisposition towards Sarees, just like they have a penchant for Gold.

Be it a wedding to go to, or a customary mainstream ritual to don it daily, Sarees have always been the mainstay.

To satiate this unquenchable lust of women, this brand has always surpassed other brand. The reason is that this brand is a great concoction of ethnic, cultural, traditional and Modernism.

House of Raisons is a store based out of Delhi that exclusively deals with women’s most sought after kind of clothing, ie Sarees. This brand also subsumes kurta sets, Dupattas.

The beauty of this brand is that, it has some unique artisanal collections of sarees under 4 categories named as Origami, Lines, Lakeerein, and Kalam.

When it comes to the out of the world curated selection of sarees, this brand is definitely the winner.

Digital Impressions feel proud to reveal that the agency strived hard to make the homepage look at par with the classy brand of sarees. The matt dull kind of banner gives a royal traditional look to the homepage. The black background for the homepage exudes the blend of modern and old school vibes.

Since UI and UX have to be synergized in tandem to give you out of the world user experience, Digital Impressions did the development of the website to enhance the UX. The functionality of the apps incorporated, icons of social media and payment gateways were taken care to allow you navigate through the website and ultimately have you buy something on the website.

HOUSE OF RAISONS Preview

PROJECT FAQ

Questions about HOUSE OF RAISONS

Who designed and developed the House of Raisons website?

Digital Impressions designed and developed the House of Raisons eCommerce website documented on this project page.

What products did the website showcase?

The project page describes sarees, kurta sets and dupattas, including artisanal saree collections named Origami, Lines, Lakeerein and Kalam.

How was the homepage design approached?

A muted banner and black background were used to combine a traditional, premium character with a more modern visual presentation.

How did development support the shopping experience?

The development work connected the approved interface with product discovery, app functionality, social links, payment interactions, cart and checkout.

Which product information and shopping screens are shown?

The visual record includes handcrafted collections, fabric specifications, product listings, product details, minicart and checkout screens.

How were payment interactions integrated into the journey?

Payment functionality was connected to the product, minicart and checkout experience so ordering formed part of the same customer journey as collection discovery.

How did apps and social links extend the storefront?

App functionality and social links extended the approved website design beyond static product presentation and connected customers with additional brand interactions.

Where can I explore related fashion website work?

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