JANAVI

The brand has its name taken from the most pious, sacred and longest rivers of India Ganga. Janavi is a synonym for Ganga thus; the brand is deeply rooted to the Indian soil.

Though the name of the brand exudes Indian roots and its culture, the stuff the website showcases is totally contrary. The website is more into scarfs for men and women and some house accessories like cushions, and blankets.

Out of the categories, the website has a special section for baby that subsumes Toys, Blankets etc.

The thing that makes their scarf so awesome and outstanding is due to the material they use; Cashmere. This is one of the softest and robust wool, but really expensive. The reason being expensive is because of the way cashmere is made. Cashmere is not the same as wool. While wool comes from sheep, cashmere comes from a specific type of goat. These goats grow amazingly soft hair, but they don’t grow that much of it.

Whether it is a party to look hipster or a normal event and its bit chilly outside, Janavi has got you covered.

Such a good brand entails an equally good website to have an online presence and show the world what it has got. Digital Impressions became the agency who designed and developed the website for this amazing brand. From an amazing banner with a motif and a rusty, matt footer with the address, about us and Privacy policy, the look and feel and layout for the brand are well chosen and worked at. The banner for the baby section has amazing catchy images of toys as motif, which not only seems cute, but tempts you to buy it for your baby. On the top of that, pure Egyptian cotton blankets   provides utmost care and cushion to your baby to help them have the best sound sleep, and forbid them to be cranky and grumpy when they get up.

When Janavi is on the way,  emotions like  cranky, grumpy and testy are at bay.