Kanelle is the brand that articulates a  blend of  women’s western wear and unique casual outfits.  The beauty of this brand is that, it becomes a one stop shop wherein women are not torn between different options to choose from.  You have a shindig to go to, or a a semi formal gathering to attend, Kanelle has got you covered. This brand manifests transitional easy to wear fashion clothing.

The name of the brand is really unique and so is the brand. Kanika Jain is the driving force behind the genesis of the name, and the kind of cloth the label showcases.

Such an amazing brand, needed a website to spread the word, and  make the brand conspicuous to the world.

Digital Impressions feel proud to reveal that the website was designed and developed by Digital Impressions.

The theme of the website was decided after an intensive brainstorming session between the Project Manager, Designer. This is because the theme has to be chosen keeping in mind that the website Layout, Look and feel resonate with kind of products the brand has. The UI was completed in about 4 weeks and a lot of iterations, tweaks, tinkers happened till the design was final. The UX is as much important as the UI. No matter, how good a website looks, if the functionality of the website is not seamless, everything is in vain. DI took care of the development too.

We believe in taking time in double checking, assuring everything is right, but never do we jump the gun. We tested the website twice and then pushed  it live.

Our way of working is our forte, not the services.

PROJECT FAQ

Questions about KANELLE

Who designed and developed the Kanelle website?

Digital Impressions designed and developed the Kanelle fashion website documented on this project page.

What products did the Kanelle website present?

The case study describes women’s western wear, casual outfits and easy-to-wear fashion for social and semi-formal occasions.

How was the website theme selected?

The project manager and designer used an intensive working session to choose a theme whose layout, look and feel matched the clothing range.

How long did the recorded UI design phase take?

The case study states that the UI was completed in about four weeks, with multiple iterations and refinements before design approval.

How did development support the UX?

Development followed the visual design so that the website’s functionality and shopping experience worked alongside the approved interface.

How was the website tested before launch?

The page records two testing rounds before the website was pushed live.

What happened after the Kanelle UI was approved?

The approved interface moved into development, where the visual direction was connected to website functionality and then taken through two rounds of testing before launch.

Where can I explore related fashion eCommerce work?

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