When you have a very special present for someone very special, you would wanna make sure that the present is flawless and complete in every aspect. We all feel that having a wrap on the stuff kindles suspense and ardor to break it open.

The brand Lachi is  an amalgamation of the names of two people , who have given their deep thoughts to concoct a brand that becomes a one stop shop to satiate your desire to put a beautiful gift wrap on the present, Gift tags to address the person, beautiful boxes and Money envelops during festivals and Marriage. The brand houses pretty much all the options to interlard your product and make it look the best of its kind.

Digital Impressions did the Digital Marketing for this brand. The marketing setup and Website product page setup were done by us. Paid Marketing (SEM+SMM) was the main service rendered.

The sales, spends, branding campaign were aligned with the marketing plan presented by the marketing team. The marketing plan laid the foundation of the modus operandi, and it was chalked up to some grueling brain storming sessions. Digital Impressions strove hard to give the brand,  the result it deserved.

 

 

PROJECT FAQ

Questions about LACHI

Who delivered the Lachi website and digital-marketing project?

Digital Impressions delivered the website, product-page and digital-marketing work recorded for Lachi.

What does Lachi sell?

The project page describes an Indian gifting brand offering decorative boxes, gift wrap, gift tags and money envelopes for festivals, weddings and other occasions.

Which platform was used for the Lachi website?

The existing project FAQ identifies Shopify as the website platform. The page records the website as a 2021 project.

Which payment gateway was used for the recorded project?

The existing project FAQ names PayU as the payment gateway. This is historical project information rather than a claim about the store’s current checkout.

What digital-marketing setup did Digital Impressions provide?

The page records SEO setup, product-page setup, paid-marketing setup, search-engine marketing and social-media marketing.

How was the marketing plan developed?

The narrative says the sales, media spend and branding campaign were aligned to a marketing plan developed through working and brainstorming sessions.

How did SEO, SEM and social-media marketing divide the work?

SEO established search-readiness, SEM supported paid search activity, and social-media marketing connected the gifting catalogue with relevant audiences and occasions.

Where can I explore related gifting and performance-marketing work?

Browse the current portfolio category, see all case studies, or review our performance marketing and digital marketing services.

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