LIBAS 2.0

LIBAS, the brand that speaks for itself is one of the leading ethnic fashion brands in India. With their target audience, being the youth in their heydays, late bloomers, and even women getting old, LIBAS, being such a big brand has something for everyone is their closet. Libas strives hard to provide fashionable, trendsetting, upbeat, and top notch selection of ready to wear suits, sarees Lehengas, and contemporary Indo-western outfits. The brand, besides such exemplary selection of women outfits also brings in statement accessories that help accentuate your look and serve as a complete online fashion solution. On the top of that, our coveted Couture section houses the most premium selection of ethnic Indian wear, bridal wear and contemporary ensembles. Coupled with our customizing services and premium packaging, This segment, makes this brand a One stop shop, where women not only gets the clothes for their Regular routine life, but also for one of the most important days of their life, “Marriage”. Housing a Couture section, not only gives women the sense of completeness about the website, like a place that has it all, but also extenuates the challenges of finding couture for their wedding day, and trying different places and incurring hassle. Another thing that singles the website out from the throng is our expert team of tailors who helps and guides the customers personally for their customized look, fit and style. Our thoughtfully designed measurement guide and style illustrations, along with the team of tailors help to get them the best sartorial clothes of their life.

The most outstanding feature that the website displays is “Extra Love”. This features has sizes upto 6XL, with special discounts for the women who have gained weight, or appear little too blimp. This add on feature brings this website in the limelight of sorority and Femininity, ultimately leading to adore and admiration by them.

Digital Impressions got this great opportunity to redesign and develop the website and make it appear what it is today

Website Redesign – Tracking option for tracking order was incorporated. This allowed the customer to track their order. For mobile view, the collection bar comes on the top of the banner, thus allowing customers to see the heading of the products, thus landing them on the desired pages.

Website development – Earlier, the site was on Magento 2, now the site is on Shopify .Under the “Sale” option in the navigation menu, the products that have more extant discount, is showcased in ascending order. The ones that have the maximum discount are displayed on the top of the page. The “Filter” tab is incorporated on each Collection page, allowing the customers to select the desired size and type of outfit they aspire. “Product delivery tab” according to pincode, allows the customer to be cognizant, if the delivery to their place is possible. The incorporation of “Extra love” feature is unprecedented in online apparel shopping, giving the women an option, which becomes too self-conscious surfing online, as they deem, they might not get anything for them online as the sizes on the products are standard, and there is nothing for the people who are overweight.