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E-COMEcommerce Solutions | Fashion & LifestyleMURGABIVISIT THIS PROJECT -
E-COMMURGABIBACK TO PROJECTVIEW WEBSITEMurgabi is a brand that is known for using some of
the finest handcrafted textiles in the world as the
foundation for its apparel. The brand offers a curated
selection of jackets, shirts, and accessories crafted
from heritage fabrics like Ikat, Kani, Vintage Phulkari,
and Organic Cotton.
Murgabi, a family-run brand founded in 2024, celebrates India’s rich heritage of handcrafted textiles by blending traditional artistry with contemporary design. With a deep commitment to preserving indigenous weaving techniques, Murgabi offers an exquisite collection of jackets, shirts, and accessories crafted from heritage fabrics like Ikat, Kani, Vintage Phulkari, and Organic Cotton.
Digital Impressions collaborated with Murgabi to revamp its online presence, ensuring a seamless and visually compelling shopping experience. Our team enhanced the website’s UI/UX, optimized navigation for effortless product discovery, and integrated secure, PCI-compliant payment gateways. We also refined product categorization and filtering options, making it easier for customers to explore Murgabi’s curated collections. With a refined aesthetic and improved functionality, the revamped platform now effectively showcases Murgabi’s handcrafted apparel while driving engagement and conversions.
Murgabi needed a strong e-commerce presence that spoke to the new-age luxury shopper, a minimalist, with timeless Indian elegance.
We used high-res lookbook-style visuals, generous spacing, and soft animations to mimic the in-store feel of a premium boutique.
Yes. We built a modular homepage and flexible product display structure so new collections could be spotlighted without disrupting the design flow.
We used Shopify with custom styling and advanced filters for fabric, category, and collection — optimised for easy browsing and high-value purchases.
Yes. SEO basics were handled in development, and we provided influencer landing pages and UTMs to track high-performing campaigns.
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