Needledust 2.0

Your dressing style portrays your personality and an outfit is incomplete without the beautiful wear of footwear. As it is impossible to look picture-perfect without a beautiful pair of footwear. 

When it comes to girls, they always want something that is good enough and will make them look amazing. To help feminism here, the brand “Needledust” comes into play. Needledust offers a curated selection of elegant products including leather Juttis, mules, and sandals. This brand is in tandem with ethnic as well as modern artistry. The thing that makes this brand stand out is the vibrant colors of the juttis and handcraftsmanship. One of India’s finest artisans made these luxury leather Juttis with NEEDLEDUST. These artists draw on the history of the trade and are proud to carry traditional craftsmanship forward in today’s designs.

In a span of a few years, Needledust being an indigenous brand has made a foray into the international market too. It has created a huge buzz in the Bollywood league, worn by the most sought-after fashion names and celebrities like Sonam Kapoor, Deepika Padukone, Priyanka Chopra, Alia Bhatt, Kangana Ranaut, and many more. Recently, Needledust has also forayed into a menswear collection with the same unparalleled quality and craftsmanship as Needledust Juttis. 

Having a sumptuous physical store in Saket, Gurgaon, Mumbai, and Chandigarh already, they sought to have an online presence to expand their horizon. And so they created a website, which Digital Impression helped to bring to life. From designing the website; giving a remarkable UI, developing for smooth sailing UX, and maintaining the website, Digital Impressions took complete care of the website. To highlight the elegance of the brand, the website opens with a parallax design with a mesmerizing banner. A different celebrity section has been added to showcase this brand’s pedigree and instill trust in people that the brand is reliable and authentic.

The website’s primary objective was to help people shop for products, so the development was done on  Magento. One-step checkout pages have made online shopping easier than ever before. Shoppers know that Simplicity is the ultimate sophistication – and we make sure your visitors are able to shop easily and quickly. But as we know, Magento is intricate to handle, and susceptible to bugs attack, moreover, the brand needed more sales, so the site was shifted from Magento to Shopify, providing remarkable UX.

As we all know, it’s hard to retain than to attain, to keep the website in proper shape, maintenance plays an important role. Digital impressions rendered maintenance to the website, including changing banners at times, uploading new products, and warding off bugs, keeping the glitches at bay.

No website especially e-commerce can survive let alone thrive without digital marketing. It has become an axiom that digital marketing is indispensable when it comes to generating sales via websites. After a deep analysis of the stats about this brand, and brainstorming with the digital marketing team, Performance marketing was deemed as the best-suited model for the website. The marketing encompassed SEO, Paid marketing (SMM+SEM),  Email marketing, and E-commerce management.