PASHMA

Pashma is a brand that is known for using one of the finest wools in the world; Cashmere as the raw material for its garbs, outfits. The brand is women centric with a curated selection of sweaters, and scarves. They are made out of cashmere wool; Cashmere wool, usually simply known as cashmere, is a fiber obtained from cashmere goats, pashmina goats, and some other breeds of goat. It has been used to make yarn, textiles and clothing for hundreds of years. With an amazing eye catching prints on the sweaters, scarves Pashma stands out as a paradigm of quality and class.

The brand had an online presence, but it needed some major overhaul to fix the layout, look and feel of the website. Digital Impressions was contacted to tweak the website and made the website navigation a smooth sailing experience for the users.  Nothing can stay in shape without “Maintenance”. The name of the game; Maintenance is indispensable for keeping the website efficient, smooth in its operations and most importantly keeping the regular customer hooked to it by providing a decent UX.

Since, the end goal is sales; Pashma was bestowed with Performance Marketing by Digital Impressions to get them sales. After a deep analysis, it was decided that performance marketing works the best for this brand, as this kind of module not just help the brand get sales, but also helps in augmenting the sales. This is because, performance marketing works on a revenue share model. The more is the revenue; the better is the cut we get.

Digital Impressions has strove hard to make the website what it is today.