PAYAL PRATAP

The eponymous label Payal Pratap is an amalgamation of two great designers; one is more into starting from the scratch, yarn and the other one is into resplendent artisan, and the other is more into prints, embroidery.  The Glocal concoction of fortes led to no looking back hitherto, and it has got an exquisite store in the quaint Lodhi Colony Market, Delhi, and bunch of awesome online stores around the globe.

The two designers here graduated from NIFT are old hand, as they possess theoretical as well as massive hands on experience and exposure. The brand is more for your quotidian dress up, and some shindigs, party and casual gathering. Despite, being far away from bridal ethnic wear like couture, the brand has been transcending everyone in fashion. The “By Collection” category on the website,  helps newbies to narrow down their wish list, as each section under this category has a vast curated selection of voguish casual yet classy garbs. In order to add a feather in your cap, this brand offers a handful of Footwear, Jewellery, Bags, Facemasks, Scarves, to accessorize yourself,  and dress to the nines.

The UI of the brand is phenomenal, but no website could survive without a complementary UX. The UX, and UI go hand and hand, they complete each other. Digital Impressions took care of the development; UX completely. Each functionality was tested multiple times, to ensure the user gets the smooth sailing. Since, the website is on magneto platform, the features; plugins are researched, which ones go the best with this platform, as we all know handling a site on Magento is not a piece of cake.

Digital Impressions with due diligence and conscientious working, got them results worth their while.