Poshak is the brand stemming all the way from Chandigarh. It is a brand helping women don and adorn to their best at the same time.  Since Ethnic wear is the niche market for this brand, it becomes a one stop shop for femininity. “By category” feature help you to cherry pick from various listed options. Thus,  help you being in the right genre of choices, by narrowing down the list.

Often times, women are torn between options for an event. Sometimes they are completely noob to fend for themselves. “By occasion” category helps you get some tips for dressing up, as this feature has the mainstream options for the same.

Not only does this brand offer you a wide range of readymade curated selection of unstitched suits. This feature allows people to have them fitted as per their body measurements. This option gives people a way to gift it on some special occasions. A lot of times, you are unware of the body size, height of the people you are gifting to. Gifting unstitched clothes solves this problem.

The brand is unfolding its wings and spanning over the international Market besides India.

Size chart available in the footer with dimensions mentioned as per the country you are ordering from, helps you get the clothes as per your body measurement.

Pandemic gave some unprecedented results to the world. Markets couldn’t survive, let alone thrive.  Digital Impressions helped Poshak to have an online presence. We designed the homepage, banners for the website so that the customers viewing the landing page of the website are lured into buying the stuff the website showcases. To help make the UX great for the person surfing the website, functionality of the various apps installed is taken care of.

Website design and development is not just a piece of cake like putting some banners, random images and you are all set. It requires proper tactics and looking through the customer’s lenses. It needs strategic alignment of the images, features on the website with people’s outlook and market needs.

Since, Poshak  is a women garment based website, it does require some body measurement because clothes are always worn as per body size. Incorporating “custom measurement” feature enables you to put in their body measurements and get bespoke apparels for yourselves,

 

POSHAK BAZAAR Marketing Preview

PROJECT FAQ

Questions about POSHAK BAZAAR

Who designed and developed the Poshak Bazaar website?

We helped Poshak Bazaar establish the online presence documented here, including homepage and banner design, website functionality and the customer experience. Learn more about Digital Impressions.

Which eCommerce platform is identified for Poshak Bazaar?

The page identifies Shopify, CSS3 and HTML. These describe the recorded implementation and not necessarily the live site today. See our current Shopify service for present-day capability.

How did category navigation help shoppers?

The By Category structure helped customers narrow the ethnic-wear catalogue, while the By Occasion route offered a more guided way to shop for particular events.

Why were unstitched suits important to the shopping experience?

The unstitched selection allowed customers to tailor garments to their measurements and made gifting easier when the recipient’s exact size was unknown.

What was the custom-measurement feature?

The recorded feature allowed shoppers to enter body measurements for a more bespoke garment fit, addressing a practical concern in online ethnic-wear shopping.

How did the website support international customers?

The case study records an international size chart in the footer with dimensions organised by ordering country, helping customers interpret measurements across markets.

What UX work is described on the page?

The project included checking the functionality of installed apps and aligning homepage imagery, banners and features with the way customers were expected to browse and shop.

Where can I explore related fashion eCommerce work?

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