RI – Ritu kumar

Ritu Kumar is the largest & most respected designer-wear brand in India today. Since 1969, it has developed a unique style of its own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Mrs. Kumar’s understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. Today the company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic. Over the years it has patronized several organizations working in these areas and help in developing skills and taking them to the market.

Ritu Kumar has been winning hearts and unlocking minds since 1969 and the brand has been retailing in Europe and India since the 1970’s. For our client, we set out to make a simple, responsive website design to come to life. Eye-catching call to action buttons on the home page direct visitors to learn more about their designs and how innovative use of traditional crafts has created a new classicism. The site turned out as just as our client hoped, a traditional Indian aesthetic which creates fashion oriented international products and an easy to navigate for visitors. Overall it evokes a sense of costumes and textiles of royal India.