Ritu Kumar

One of the most notable names in the fashion industry, Ritu Kumar has been creating enviable and elegant designs for decades. Everything from their colours to their fabrics speaks volumes about the brand’s mission of always giving the most fashionable outfits to their customers, which include prominent Bollywood names. And keeping with their dedication for craftsmen, Ritu Kumar have helped in developing skills and taken lesser-known crafts to the market.

To increase outreach and to showcase their designs with an online shopping experience, we were roped in to develop and maintain Ritu Kumar’s e-commerce website.

Website design – A home page highlighting the fusion shown in all Ritu Kumar’s design, the website is a symphony of colours, made more appealing with full-width banners. To talk about the popularity of the brand, a separate Bollywood section shows the star designs of Ritu Kumar.

Website development – Being an e-commerce website, Magento was the platform used in the development. This was done with WordPress integration for style blogs with regular fresh content, along with easy viewability on mobile devices. For easier shopping, filters made searching for designs as simple as possible. Integrating Vinculum and Uniware of Unicommerce made inventory management a breeze, while online payment solutions were introduced in the form of CC Avenue and ICICI Bank.

Website maintenance – Regular updation of the website and constant vigilance helps the website running at peak performance, leading to a better shopping experience for visitors.