The brand with a funky name, encompasses the garbs that interlard the beauty of women, aids feminism and inspires them dress to their nines with a panache, and manifests the synergy of traditional and extant vogue. That brand is none other than “Basanti K Kapde Aur Koffee” It’s good for a brand to have a wide spectrum; hitting wide array of demography and gender, but this brand does not go by the cookie cutter approach. Rather it is ad hoc brand for women.

Ladies, you got a shindig to go for, a formal gathering to roll up to all doled up, this brand has got you covered with a wide range of ethnic collections of lehngas, kurtas, suits and much more that embellish the femininity and get their bliss.

This brand gives you the bang for the buck for your ethnic fashion. Being a Women centric brand, it provides you with the beautifully curated luxe Outfits.

A coffee bar in the multi designer store is yet unique in its own way. The coffee just makes the ambience more congenial for people to be on their toes, and focus on one thing, i.e., shopping Lol!

Digital Impressions takes pride to reveal that, the company takes care of social media of the brand. Instead of doing things virtually, the team took the pain to do things on their own. Our diligent and conscientious crew of social media team went to their store based out of Delhi. The members of DI shot the photos on their own, made the reels, videos. It was not just the photography, but the strategies, thinking out of box that was put in.  Apart from Collating the data from the store, the team posted them on Instagram, Facebook. 1 post a day with 3 stories daily on the social media channels has bumped up their followers on Insta from 54.4 k to 58 k within a week.

This exponential growth  is attributed to the team DI, and their relentless perseverance and toil.

PROJECT FAQ

Questions about SOCIAL MEDIA- BASANTI KE KAPDE AUR KOFFEE

Who managed social media for Basanti Ke Kapde Aur Koffee?

Digital Impressions managed the social-media work documented for Basanti Ke Kapde Aur Koffee.

What kind of fashion brand is Basanti Ke Kapde Aur Koffee?

The project page presents a women-focused ethnic-fashion brand offering lehengas, kurtas, suits and other occasion wear, with a coffee bar inside its multi-designer Delhi store.

How was social-media content produced?

The Digital Impressions team visited the store, shot photographs and created reels and videos instead of relying only on supplied assets.

Which social channels were used?

The case study specifically records publishing on Instagram and Facebook.

What publishing cadence is recorded?

The page states that the team published one post and three stories per day during the recorded campaign period.

What follower result does the case study report?

The historical case study reports Instagram followers moving from 54.4K to 58K within one week. This is the page’s stated project-era result, not a current account metric.

How did photographs, reels and videos work together?

Store photography supplied product and brand moments, while reels and videos turned those assets into a varied daily social-media programme for Instagram and Facebook.

Where can I explore related fashion and social-media work?

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