Ecommerce Marketing Methodology

Every eCommerce marketing strategy is different, but there’s no perfect one. That being said, your marketing effort will most likely be a mix of the most successful techniques out there including high ROI, increased sales conversions and anything else you’re looking to gain.

E-commerce marketing campaigns

Many brands are following the marketing footsteps and deploying UGC (user-generated content) like photos and videos as a major part of their larger eCommerce campaigns. This not only creates trust in potential customers but also encourages producers of such content in the more people to do so as a branding campaign for the brands.

PERSONAS :

To build the right eCommerce strategy, you need to know your buyer- this is where ‘persona’ comes in. It is a group of people who demonstrate similar behavior while buying. The power of personas in eCommerce marketing cannot be understated- it is used to understand the motivations behind purchases of specific marketing segments to be able to tailor your strategy to the right persona. Gender, age, profession, financial capability, leisure time, interests and intent and crucial factors in determining a persona.

ROI

Return on Investment, or ROI, is a method of marketing that measures the efficiency and returns on any investment you’ve made. It can help your business identify which marketing strategies are worth the investment by comparing what you have after an expense with what you might have if you had not made that expense. If this percentage is positive, you may be able to claim success as your strategy is working out just as well- so long as it maximizes your profit margin.

KPI :

Key Performance Indicators is a marketing term that affects two areas of business, eCommerce marketing and sales. Using KPIs can help illustrate how various initiatives are tracking against goals and set targets going forward while evaluating the position of one company to its competitors.

BRANDS :

When building your eCommerce business, branding is one of the most important aspects of securing success. Brands are involved in creating an understanding of what you have to offer and help people remember who you are. For example, a review might be about a product by a certain retailer because the person recognizes the brand.

ROAS :

When using any marketing strategies it is important to measure the ROAS(Return on Ads Spend). You can do this by coming up with a plan and reviewing the main points such as Point costs, partner costs, production costs and affiliate costs. The most cost-effective strategy is the best for the business so use this information to optimize your campaign by tracking points, partners and production and other ad related investments.