Gerua, the brand that is an underlying of the famous brand; Libas, is yet another “one stop shop” kind of place, where women get all kinds of wears apposite for a dinner out with family, casual drop by to a buddy’s place for a shindig, or an interview or a job in professional setting of an office.Just like Libas, Gerua is women apparels based brand, and this is one of the reasons, they ace in the women’s wear realm, as instead of having a vast variety, touching all segments of society, it is highly focused on only one segment, “Women”. This makes this brand a “go to” for the women and is hence so much admired by them. From kurta sets to Anarkali Dresses, this is a perfect “Go to”.
The apparels are curated with one of the finest prints that nowhere depict sombreness, rather exude passion, optimism and zeal. The brand not only has spectacular aesthetics but also has amazing fabric made out of cotton, that makes the clothes cosy to don, and are rugged enough to last long. This brand not only challenges the status quo of the vogue, but also helps it adore and embellish to the finest form. The brand is for passionate and creative women who love what they aspire in life. The logo marigold also known as the herb of the sun symbolizes passion and creativity, energy, and optimism.

Digital Impression takes huge pleasure in revealing that, it is the sole agency to have this great opportunity to develop their website.

Website DevelopmentShopify being more user-friendly ecommerce platform, with easy access to support, e-commerce experts and app partners, it was used for the development of website, so that the user experience Tantamount with the kind of stuff it showcases.

GERUA 2.0 Marketing Preview

PROJECT FAQ

Questions about GERUA 2.0

Who developed the Gerua 2.0 eCommerce website?

We developed the later Gerua website documented on this page for the women’s ethnic-fashion brand. Learn more about Digital Impressions.

Which eCommerce platform was used for Gerua 2.0?

The project record identifies Shopify, along with CSS3 and HTML. These are historical delivery details and do not guarantee the brand’s present stack. See our current Shopify capability for today’s service context.

Why was Shopify selected for the recorded project?

The case study describes Shopify as a user-friendly commerce platform with access to support, eCommerce experts and app partners, aligning the storefront with the intended shopping experience.

What products and audience did the website serve?

The page describes a focused women’s-wear catalogue spanning kurta sets and Anarkali dresses for casual, family and professional occasions.

How did the brand identity influence the website story?

The project text connects Gerua’s prints, cotton fabrics and marigold logo with passion, creativity, energy and optimism, giving the website a clear identity to communicate.

How is Gerua 2.0 different from the earlier Gerua project?

This page records the later Shopify project. The separate earlier Gerua case study documents a Magento 2 website designed for mobile and desktop, so the two pages represent different project generations.

Where can I see related Gerua and Libas work?

Gerua is presented as related to Libas in the case study. Explore the later Libas 2.0 project, browse our fashion portfolio, or see all Digital Impressions work.

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