eCommerce Marketing Trends

Marketing is a never-ending quest to sharpen your edge and stay on top of new trends. In a world where channels for marketing are constantly evolving, here are some emerging marketing trends that you should keep an eye on.

1. Mobile Marketing

For eCommerce brands, they have to reach tablet and mobile phone users or they are missing out on a huge portion of the market. Mobile is one of the most trending aspects in eCommerce marketing. With more people relying on their phones for online buying rather than browsing the web on a computer, brands now have found ways to have optimized websites that are “mobile ready.” The holiday season is also prime time to convert new customers with smart Mobile eCommerce advertising.

2. Voice search

Voice search is quickly entering our everyday life. It is apparent in the voice-enabled buttons on all eCommerce store that are being asked to include text content. This would mean that all of their companies are trying to get ahead of the competition where they innovate and optimize their content for voice search. Voice assistants are mostly found in smartphones, but more powerful devices are starting to emerge, sound bars, cars, and TVs.

3. User experience

User experience is a key in-demand trend in eCommerce marketing. Offering personalized web content is on the top of any company’s digital marketing list on customer service. Online shoppers are at the base of any business’ target audience which means without them, corporations fall. As time is changing, it’s crucial to offer personalized customer service online for your customers who eventually lead to increased user overall satisfaction. Increased user experience by routinely considering an omnichannel approach with four :

Wowing the client with exceptional customer service
Fast and effective shipping methods
Competitive prices
Ease of navigation on the website
Flawless checkout experience

4. Conversion rate

Meeting the desires of today’s customers requires marketing innovators to go beyond surface options. Avoid using third party checkout providers. The increased number of options—from payment methods to digital wallets – can aid in converting consumers by optimizing their domain experience.

Keep their cart page and the entire shopping process quick and simple
Grab the user’s email address early on in the page
Remove any distractions in the header and footer
Recognize IP address and changing the currency accordingly
Use trust seals and signals throughout the journey of the shopper.

5. Product recommendation

Marketing trends in e-commerce show the importance of attention to the details. Easy navigation and good design impact webpage impressions and conversions. However, content is just as crucial for effective marketing: